Delighted to share with you my passion for digital marketing. If you already know more or less what online advertising, SEO, emailing or community management is all about, you know some of the many branches of digital marketing – but there are so many that you may wonder. -be where to start! Or, if you are just starting out, maybe the term “digital marketing” is not yet clear to you: don’t worry! In this introductory course, we will start over from scratch. And it is gradually that I will familiarize you with the fundamental methods and essential techniques of this fascinating field.

By the end of the first part of this course, you yourself will be able to explain to a beginner what it is.

In the second part of this course, you will learn how to develop an actionable web marketing strategy and how to integrate it into the marketer’s deliverable par excellence: the marketing plan.

Finally, in the third part, once you have mastered the basics, I will show you how to improve the performance of your web marketing actions at each level of the customer relationship.

I am confident that by the time you complete this course you will have the knowledge and skills to get started in digital marketing. I have done everything to make it as interesting and complete as possible; Whether you are a real beginner or not, don’t hesitate any longer: take this course now !

Objectives of this course: ‌

• By the end of this course, you will know …
• Define what digital marketing is and its fields of action.

Communicate using appropriate terms.

• Define marketing objectives.
• Conduct market research.
• Develop a multichannel strategy adapted to your objectives, your targets and your budget.
• Design an action plan.
• Select and monitor key performance indicators.
• Understand the different phases of the online customer relationship.

You will therefore have the necessary background to explore the different branches of digital marketing.

About Course Director:

Expert in SEO (search engine optimization) with a Master degree in SEO and SEM at the distinguished Forest City School. Experience working in multinational companies such as SEO Sri Lanka the best seo company sri lanka and international work experience in Different Canadian advertising agencies. Always updated to the latest industry trends. My professional and personal goal is to keep learning and growing with every moment and with every project carried out.